BRI Advisory Committee
Summary of Nov 1st meeting in NYC
This document is a summary of the main insights raised by BRI leadership and stakeholders in a seminar, which took place on November 1st, 2011 at the BRI headquarters in NYC.
This meeting was the third part of a series of strategic seminars, which began in NYC in November 2010, and continued in Jerusalem on January 3rd 2011. The goal of these meetings is to think about BRI in the year 2020, as part of a re-visioning process designed to ensure the organization’s relevancy in a rapidly changing Jewish world.
The seminar focused on two issues: financial sustainability and trip follow-up.
The Reut Institute was invited by BRI’s management team to help facilitate this process. The following is a summary of the main recommendations that were put forth in this meeting.
BRI’s mission is to bring every young Jewish adult to Israel and provide him or her with a transformative experience.
Currently, the 18-26 year old cohort is estimated at 70K people worldwide, at an estimated cost of 150M $/year.
Taking the existing revenue sources with reasonable increases into account, BRI should be able to reach the goal of 150M $/year by 2020, according to the following breakdown:
The New Contract: Jewish Peoplehood
A coherent approach to BRI’s role in follow-up needs to be developed. This approach must outline a shared understanding of the parameters of BRI’s involvement in follow-up programs.