Vision-Mission-Strategy-UVP

Statements from NYC strategic seminar

Purpose and Mission

 

To secure a birthright gift for every eligible young adult to have a transformative Israel experience that strengthens their Jewish identity and connects them to the Jewish people and to Israel.

Strategy

  • To secure the funds for realizing BRI’s mission through on-going fundraising, endowment, revenue enhancement, alumni and partners' commitment, etc.

  • To improve the substantive and logistical quality of the BRI program in order to ensure high impact and satisfaction

  • An integrated and disciplined approach to the brand that provides a seamless experience to participants from registration, orientation, trip to immediate post-trip engagement

  • To introduce the BRI idea to the entire eligible cohort .

  • Build strong relationships with key strategic partners such as trip providers, Hillel, BR NEXT, Federations and JAFI.

  • Evidence-based project: constant research and evaluation that informs decision-making

  • R&D for constant refinement

Unique Value Proposition and Values


To participants:

 

  • Free trip

  • A gift from the Jewish people

  • An introduction / orientation to IL

  • Globally Jewish scope / experience

  • Mifgashim

  • Needs-blind

  • Global / universal common experience

 

To Jewish World:

  • Largest Jewish experience reaching 50% of total cohort

  • Pluralistic experience

  • Clearing house of potential leadership

  • Acquisition point to Jewish life (more than Bar/Bat Mitzvah)

  • Engagement for minimally connected

  • Common Jewish experience

  • Source for long-term experiences in IL (ex – Masa)

  • Exposure of Israelis to Diaspora life

  • Impact on parents / families

  • Match making after J-Date

  • Global scope (not just USA or IL)​

  • Universal eligibility

  • Aliyah for non-orthodox Jews

  • Unique partnership around J world

  • Largest tour operator ($$)

Vision-Mission-Strategy-UVP
קראו את הגרסה בעברית
Tags

Israeli-Diaspora Relations, Jewish Peoplehood, Nation-State, Zionism, Tikkun Olam

2010-11-01

Jewish Peoplehood

The New Contract: Jewish Peoplehood

Secure a birthright gift for every eligible young adult to have a transformative Israel experience that strengthens their Jewish identity and connects them to the Jewish people and to Israel.

Related Content

Peoplehood political panel

Peoplehood political panel

The representatives of the political parties in a conversation about realizing the mission of the State of Israel as the nation-state of the Jewish people and the relationship between Israel and world Jewry

From the Abraham Accords to Normalizing Jewish-Muslim Relations

From the Abraham Accords to Normalizing Jewish-Muslim Relations

Reut gather 60 leaders for a two-day summit in DC

First Quarterly Report - mapping the Jewish Peoplehood field in Israel

First Quarterly Report - mapping the Jewish Peoplehood field in Israel

We are very proud to present the first quarterly report of the Jewish People Field Mapping System. The report presents data for the first quarter of 2022 (January-March) and further completion of April information. This is the first report produced on the basis of the new mapping system.