Vision-Mission-Strategy-UVP

Statements from NYC strategic seminar

Purpose and Mission

 

To secure a birthright gift for every eligible young adult to have a transformative Israel experience that strengthens their Jewish identity and connects them to the Jewish people and to Israel.

Strategy

  • To secure the funds for realizing BRI’s mission through on-going fundraising, endowment, revenue enhancement, alumni and partners' commitment, etc.

  • To improve the substantive and logistical quality of the BRI program in order to ensure high impact and satisfaction

  • An integrated and disciplined approach to the brand that provides a seamless experience to participants from registration, orientation, trip to immediate post-trip engagement

  • To introduce the BRI idea to the entire eligible cohort .

  • Build strong relationships with key strategic partners such as trip providers, Hillel, BR NEXT, Federations and JAFI.

  • Evidence-based project: constant research and evaluation that informs decision-making

  • R&D for constant refinement

Unique Value Proposition and Values


To participants:

 

  • Free trip

  • A gift from the Jewish people

  • An introduction / orientation to IL

  • Globally Jewish scope / experience

  • Mifgashim

  • Needs-blind

  • Global / universal common experience

 

To Jewish World:

  • Largest Jewish experience reaching 50% of total cohort

  • Pluralistic experience

  • Clearing house of potential leadership

  • Acquisition point to Jewish life (more than Bar/Bat Mitzvah)

  • Engagement for minimally connected

  • Common Jewish experience

  • Source for long-term experiences in IL (ex – Masa)

  • Exposure of Israelis to Diaspora life

  • Impact on parents / families

  • Match making after J-Date

  • Global scope (not just USA or IL)​

  • Universal eligibility

  • Aliyah for non-orthodox Jews

  • Unique partnership around J world

  • Largest tour operator ($$)

Tags

Israeli-Diaspora Relations, Jewish Peoplehood, Nation-State, Zionism, Tikkun Olam

2010-11-01

Jewish Peoplehood

The New Contract: Jewish Peoplehood

Secure a birthright gift for every eligible young adult to have a transformative Israel experience that strengthens their Jewish identity and connects them to the Jewish people and to Israel.

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